Back to Basics

So many of us in all types of consumer-related businesses have been essentially forced into a multitude of new ways to connect with the public. Whether it is through blogging, social media, or just trying to find ways to be seen above all the other online clutter, you can pretty much spend your entire day fiddling around with these technologies in hopes of providing some sort of value to your audience.

But I think the main problem with this idea is that there just aren't enough hours in the day for most of those people you are focusing on to even read what you write. So perhaps the days of telling long stories on niche-focused blogs is a thing of the past. And maybe people who are looking for lake properties would rather spend their limited time looking through actual lake properties that may fit their needs, instead of reading the opinions of agents who are selling them.

I know that most of the articles I receive in my inbox each day end up going straight into a folder titled: "Articles to Read." Not that I ever really think of reading them again, but it makes me feel better if they are gone from my inbox and somewhere that I can find them if I want. However, I would have to take about a three month vacation in an attempt to read them all, and I don't see that happening anytime soon. Not to mention, tomorrow will be a brand new day of fresh articles popping into my email, with brand new ideas -- even much better than those old ones from last week.

So as good as the idea of blogging is in terms of providing expert advice to those who may want it, I'm sure that a ten second Google Search can bring up many well-written articles with the exact content that anyone has in mind at that time. I know that is what I do when I need information on nearly any subject, and it is much more efficient than reading through multiple blogs in hopes of coming across an article that may be helpful.

But, when it comes to providing information about some of the best lake properties entering the market, that is something we are pretty good at filtering out for our ongoing audience. And as the new season approaches, our focus will be more on using our talents to point out some of those new lake places for you in our blog. Hopefully, that will be information you will find extremely valuable as a potential waterfront buyer -- and something that is not as easy to find on your own.

Happy Holidays,

Dan Anderson