The Story of Lakehomes.com Realty

Lakehomes.com Realty has operated throughout many waterfront markets in Minnesota and Western Wisconsin since the late 90s, and grew from the niche concept that its founders, Dan & Sandy Anderson, had created ten years before that. The idea to truly specialize in waterfront properties, instead of focusing on all types of real estate like most agents do, was somewhat of a new concept back then. But both buyers and sellers seemed to appreciate the focused knowledge that the Andersons brought to the table, and their niche marketing strategies became incredibly effective as a tool to find qualified buyers for their lakefront listings.

As the Internet evolved, Lakehomes.com became their platform to get in front of both waterfront buyers and sellers, instead of primarily print advertising as used previously. Although only 2% of real estate buyers searched for properties online in 1996 when Lakehomes.com was launched, that portion of the business continued to grow and has become the search mechanism of nearly 100% of today’s buyers – especially those in search of homes and vacation properties on water.

Today, Lakehomes.com Realty continues to expand its brand into various market areas across Minnesota and Western Wisconsin through localized agents who can benefit from the marketing strengths of Lakehomes.com, and who are able to create a waterfront specialty business for themselves in their respective market areas. Those agents are able to bring a unique value and added exposure to their listings through highly targeted marketing – something incredibly difficult for most agents to do on their own or with more generalized brokerages. And, as this model has worked well to benefit numerous agents and their clients in the Upper Midwest for many years, it is only a matter of time before we begin to expand into waterfront regions across the country.

Because Lakehomes.com Realty agents have a primary focus on waterfront properties, and tend to view those properties over and over, their sense of value is second to none. Whether they are representing buyers in search of the perfect lake place, or helping sellers prepare a property for its highest potential sale price, their focus on the waterfront market gives them a strong understanding of current values and buyer needs – along with specific knowledge on many of the unique factors relating to real estate transactions on water.

When you work with an agent from Lakehomes.com Realty, you not only get a highly focused professional who is a true specialist in their field, but you also have an incredible combination of marketing expertise and in-depth knowledge of the waterfront real estate business through the many years of accumulated insight that the company and its broad base of specialized agents have acquired. A Lakehomes.com Realty agent does not have to guess what types of marketing efforts are most effective, or which lakes may fit your needs best…they have the answers already. It is the same reason people work with specialists in any type of profession.

But just like specialists in law, medicine, or any other field, Lakehomes.com Realty agents are certainly more than capable of assisting their clients in any general area of real estate as well, such as homes that are not on water. It’s just that when it comes to lake and river properties, they will be hard to beat!

The full story of Lakehomes.com and Lakehomes.com Realty is yet to be finished. But even in an extended period of economic turmoil – a time when many other general real estate companies are somewhat adrift – the chapters are continuing to take shape here. And, best of all, they are filled with a growing list of satisfied clients who decided to use a specialist from Lakehomes.com Realty for their waterfront real estate needs.