The other day, Craig Mische emailed me to let me know about a new sale he had. Only this one was different...the buyers came from the Internet and purchased the home without seeing it! I have had a few of these also because of our Internet strength over the years, so I wanted to briefly talk about it.
Craig actually did help out quite a bit by going to the property and shooting a high definition video for them. With that they had an acceptable comfort level to make an offer, and were able to come to an agreement on price and terms. I believe that Craig's website was also a factor in the buyer's comfort level with him, which probably made the process easier overall.
Many agents rely upon their brokers to provide a company website that will give information to potential buyers and sellers who come across it. Craig's own website is probably better than most company sites, in that it is full of great information on Alexandria and the lakes that surround it. His blog keeps viewers informed of new happenings and sale prices in the area, so they keep coming back to see what is new. And, they get to know him personally, which is obviously important in any type of sales.
On our website at Lakehomes.com, we try to provide as much good information as possible for the consumer, so that they don't have to look anywhere else. We also try to add a little extra information about our agents in the Agent Profiles and our Agent Pages on LakehomesUSA.com. These things - combined - can not only help the consumers understand who they are contacting ahead of time, but it helps the agent attract business directly to themselves through our strong search results.
But if you are really serious about the real estate business, create a good website for yourself in addition to anything your company provides. As many of our agents have found, your exposure will increase exponentially - including increased search results for you and your listings - by combining all the linking capabilities between the company sites and your own. It will definitely put you several steps ahead of the pack.
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