Since you are most likely sitting at your home or office reading this, you probably understand how much easier it is to look through available properties on the Internet before making calls to agents, or driving around trying to find a new home. It seems like most potential buyers have now figured that out.
In 1996, just 2% of buyers shopped the Internet for real estate. The National Association of Realtors study from 2007 showed a whopping 84% of buyers now starting their searches online. Although there is no concrete data on how high that number is for waterfront and vacation properties, it only makes sense that it is a higher percentage yet, due to the fact that most of these homes and lots are purchased from buyers many miles away - and that their income levels tend to be higher than average.
According to Topix.com, Google now has 64% of all Internet searches, and Yahoo has 21%. Also, a study by AHFX.net showed that 62% of Internet users click on the first page of the results when doing a search engine query.
If you are thinking of selling a property, make sure the agent or broker you choose has good search results for your geographic area and the type of property you are selling. A search for "Minnesota Lakefront Property" or "Northern Minnesota Waterfront Properties" may be a starting point for a buyer from California to get an overview of the market. If your property can be found easily on a search like that, you may attract more out of state buyers. However, a buyer from a 100 or 200 miles away may be more likely to type in "Bemidji Waterfront Real Estate" or "Alexandria Lake Property" for their search criteria. If your property also comes up on that type of search, it will be hard for you to miss any possible buyers.
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