Craig Mische is not one to follow in someone else's footsteps when it comes to marketing his listings. Craig runs the Alexandria Office for Lakehomes.com Realty, and he knows the power of the Internet. He gets plenty of information requests from across the country on his extremely informative website about Alexandria, Minnesota real estate - and the area in general - at CraigMische.com.
Because Craig keeps close tabs on Internet trends, he realizes that out of town buyers want as much information as they can get about a property before they make the trip to see it in person. Therefore, he goes way beyond what his sellers might expect as he drags his video equipment from property to property...no matter the weather. He says that this is already translating into additional buyer activity on his listings - and that is the name of the game when it comes to creating sales.
Michael Wurzer, Chief Executive Officer of FBS Systems, runs the computer programs that track tens of thousands of real estate listings from across the United States. When it comes to Realtors, he knows a trailblazer when he sees one, and he believes that Craig is charting some new territory. You can read what he had to say about Craig's ideas on his FBS Blog.
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